The Entrepreneurial Intention Measurement of Saudi University Female Students in Light of the Theory of Planned Behavior

Abstract

The principal objective of this research is to examine the entrepreneurial intention among Saudi female university students within the context of the Theory of Planned Behavior.

The research was conducted on a purposively selected sample of 43 female students from King Abdulaziz University and Jeddah University in Saudi Arabia. A descriptive-analytical approach was adopted, and the collected data was analyzed using statistical techniques facilitated by the SPSS software.

The major findings of the study revealed several important insights. First, there was a positive correlation between entrepreneurial background and the level of entrepreneurial intent among female students, indicating that prior exposure and experience in entrepreneurship influenced their intent to establish a fashion design project. Second, no statistically significant differences were found in the average scores of entrepreneurial intent among female students based on the university they attended. Third, statistically significant differences were observed based on the academic level, with the eighth level showing higher average scores. Fourth, there were statistically significant differences based on housing type, favoring home ownership. Finally, the study identified a positive correlation between the level of entrepreneurial intent and attitude toward entrepreneurship, perceived behavioral control, and social norms of entrepreneurial behavior. It is suggested that future research should employ the Theory of Planned Behavior in both descriptive and experimental studies to gain a deeper understanding of individuals' behaviors and intentions and how they can be influenced or modified.