Awareness towards Selection of Islamic Credit Card Among Malaysian Consumers

Abstract

This study aimed to explore the level of awareness and understanding of Malaysian bank consumers on Islamic credit cards. The majority of bank consumers still lack awareness and knowledge in understanding about Islamic contracts in the bank. Still, only a few consumers are aware and choose Islamic credit cards facilities to avoid the prohibited element and get more benefits from Islamic credit cards. This study has used the quantitative method research. This study uses questionnaires to achieve the objectives of the research. A questionnaire has been designed and data was collected from 100 respondents of bank consumers in Malaysia. According to the findings, religious beliefs and attitudes were the most influential factors among Malaysian bank consumers' decisions to use Islamic credit cards. All of the hypotheses have been accepted. The limitation of this study was that only the employed respondents could answer this survey for the scope of this research. Furthermore, consumers who use Islamic credit cards are still the lowest compared to Conventional credit cards, thus the difficulty in collecting the data. The outcomes of this study will be used as a framework for future research in Islamic card usage and design. The Islamic credit card concept may also be applied to other Islamic products and services. These findings contribute to the level of knowledge of bank consumers in deciding to use Islamic credit cards.