Factors Influencing Organizational Attractiveness among Millennial Job Seekers: A Study on Students in Malaysian Research Universities

Abstract

This study aims to empirically examine the influence of corporate social responsibility, perceived work environment, individual value, organizational reputation on organizational attractiveness among entry-level millennial job seekers of Malaysian research universities. The present study employs a quantitative method and commences a cross-sectional data collection via an online questionnaire where the research instruments were adopted from literature. A total of 400 (91%) usable responses could be retained for further analysis. Using SPSS software for data analysis, descriptive statistics, factor analysis, and ANOVA findings were measured. This study bridges the literature gap on entry-level job-seeking millennials' perspectives in the Malaysian context. The study provides insight into organizational attractiveness amid the aftermath of the COVID-19 pandemic. Therefore, provisions understanding on employee's perception about the organization to managers and policymakers. The present study contributes theoretically to developing the conceptual model that can be further expanded and examined. Millennial job-seeking employee attraction in Malaysia is an under-explored research area that has been empirically tested in this study. The pandemic is likely to impact the employer branding concept from an employee's perspective. Therefore, the study finding provides preliminary insight to managers, policymakers, and government in proclaiming effective recruitment, employer branding, and talent acquisition policies accordingly.