European Funds Planning over 2007–2013 at the Level of Development Regions Case Study: Region Bucharest-Ilfov and Region Centre

Abstract

Marketing planning plays a key role in accessing European funds in tourism. Marketing planning points out the optimal allocation of European funds in this field of activity leading to their efficient use. The present study highlights the use of European funds over 2007-2013 in two development regions, Region Bucharest-Ilfov and Region Centre. We have first focused on the projects submitted as part of the Priority Axis no. 5 in terms of their number and amounts requested. Our research intends to identify the manner in which the principles of marketing planning have been turned to good account with a view to accessing European funds over 20072013. This paper deals with a new topic in the literature, and aims to identify how marketing planning can be implemented in accessing European funds in tourism, both to facilitate access and to increase the satisfaction felt by beneficiaries after applying to and implementing such a project.