The Importance of Trust and Privacy in Social Media

Abstract

The emergence of the Internet and the development of new technologies brought both many benefits and disadvantages for the user. Obtaining information in a very short time, the opportunity to do online shopping without having to go to the shop and the possibility of contacting people at distance are some of the benefits that can be obtained by the online users. The trust must be seen in the digital environment as consumer`s belief that the products/services supplier will bring all the transactional contributions and that the data provided for this purpose will be safe. Along the time, the concept of privacy has been studied by many specialists. It has been analysed both in accordance with the individuals` perceived risk in the online environment and with their confidence in the service providers. This paper analyses the way in which trust and privacy have the capacity to influence users in social media. This paper analyses the way in which trust and privacy have the capacity to influence the customers in social media.