Mechanism of Regional Rural Tourism Development in China Based on Geographical Perspective

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Wang Zhenbin
Sridar Ramachandran
May Ling Siow
Thanam Subramaniam
Zhang Hui

Abstract

This study employed geospatial analysis methods to examine the spatial distribution of national rural tourism characteristic villages in Henan Province and explore the factors affecting their distribution. The results indicate that rural tourism destinations tend to agglomerate within specific regions and are unevenly distributed. The geo-detector was employed in this study and found that geographical conditions, social and economic development, tourism industry development, transportation conditions, and resource endowment were the influencing factors that were highly relevant to rural tourism development and the interaction between each factor presented enhanced effects. Overall, this study provides valuable insights for policymakers and practitioners to better understand the influencing factors and mechanism of rural tourism development through geographical perspective with new methods and suggests that rural tourism development should be based on the objective foundations, improving infrastructure supply, constructing closer relationships between each influencing factors of rural tourism development to promote future development.

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