Unveiling Technology Integration in Small Medium Enterprises (SME): A Phenomenological Inquiry

Abstract

The purpose of this research is to investigate factors influencing technology adoption among Small and Medium Enterprises (SMEs) in Penang, Malaysia. This study employs an in-depth interview among 15 Small and Medium Enterprises (SMEs) in the Manufacturing and Service sectors using the phenomenology approach. Since the research was done using qualitative research, a thematic analysis is employed. The findings could be concluded into two themes, which are: perceived ease of technology use and perceived usefulness of technology tools. For further research, the researchers suggested to employ a bigger sample size and triangulation method for data collection.