Digital Enhancement of Chinese Cultural Tourism for Generation Z Adults: A Systematic Review of WeChat Mini-Programs for Scenic Interaction

Abstract

This systematic literature review delves into leveraging WeChat mini-programs to enrich scenic interaction for Generation Z adults (born 1997-2004) in Chinese cultural tourism. It synthesizes insights from tourism, technology, and user experience realms, emphasizing the significance of interface design and interactive features. Generation Z values sleek, intuitive interfaces, favoring clean aesthetics and immersive elements. Augmented reality, gamification, and social sharing enhance engagement, while tailored content and adaptive interfaces cater to individual interests. Multimedia-rich experiences aligned with curiosity and social connections are essential. Integrating physical and digital realms through technologies like augmented reality is recommended. Gamification elements such as quests and challenges tap into Generation Z's competitive nature. The review underscores holistic strategies encompassing design, interactivity, personalization, education, and social aspects, paving the way for further interdisciplinary research in tourism, technology, and human-centered design.