Pursuing Home Economics through Traditional Islamic Sports: The Case of Kite Sports in Malaysia

Abstract

Sports products serve not only as tools for physical activity but also as catalysts for unlocking the potential of home economics, particularly when aligned with supportive government policies. One such policy in Malaysia is the Guidelines for Sports According to Islamic Perspectives. Although this Islamic-based sports policy has been introduced, its potential to empower home economics through traditional sports products remains underexplored. This paper investigates how Islamic principles related to sports—such as goodwill, unity, and harmony—can stimulate growth in home economics through production, marketing, innovation, and design. Adopting a qualitative approach, this study focuses on the traditional kite sport wau, assessing its role in economic empowerment. Data sources include printed materials and firsthand experiences of individuals active in the wau industry. The study centers on traditional Malay sports, examining how compliance with Islamic sports guidelines can enhance competitiveness and income. Government support through recognition, encouragement, and technical training enables traditional sports product operators to meet market demands and innovate. Ultimately, the Islamic-based sports policy is positioned as a key driver for advancing home economics via traditional sports industries.