Positioning China in the Global Halal Economy: A Strategic Review of Opportunities for Growth

Abstract

The global halal food industry has undergone a profound transformation, evolving from religious dietary requirements into a globally recognised symbol of ethical, hygienic and sustainable consumption. This synthesis provides a review of the industry, focusing particularly on China's emerging role as a non-Muslim majority country with a large Muslim population, significant industrial capacity, and increasing demand for halal-certified products. Through the analysis of secondary data and by integrating international trends with China's specific political, industrial, and cultural context, the study concludes that China can leverage its manufacturing scale, population diversity, and involvement in cross-cultural halal brand development to play a pivotal role in the future halal economy. This study explores how China can establish a trustworthy and competitive position in the global Islamic food economy by integrating international trends with China's specific political, industrial, and cultural context.