Work Autonomy and Task Variety on Employee Innovative Behavior in Chinese Media Industry, Intrinsic Motivation as a Mediator

Abstract

Based on the job characteristic theory and component theory, this research proposed and tested a mediation model in which intrinsic motivation was mediated the effect of work autonomy and task variety on employee innovative behavior. The participants in the study were 255 employees of a media industry company in China. The results indicated that work autonomy and task variety were interactively associated with greater employee innovative behavior through the mediation mechanism of intrinsic motivation. In other words, employees who perceive greater work autonomy and task variety are more likely to be motivated by positive inner motivation to perform the frequency in innovative behavior. This research made a significance in the theoretical and practical implications for the media industry.