The Effect of Individual Entrepreneurial Orientation and the Fourth Industrial Revolution 4.0 On Women Business Venturing Survival in Nigeria

Abstract

The study on Women Business Ventures (WBV) has become necessary because of their contribution to socio-economic and technological development. However, WBV has not been successful as that of their male counterparts. Individual Entrepreneurial Orientation of the women could increase WBV survivability. Thus, this study suggests a new perspective for thinking about the survivability of WBV by laying emphasis on the direct effects of Individual Entrepreneurial Orientation and Fourth Industrial Revolution which aids WBV to attain efficiency in production levels at low costs of production. By exploiting recent global trends in which borders are not a challenge to markets. Therefore, the objective of this study is to assess women individual entrepreneurial orientation and fourth industrial revolution towards the survivability of WBV in Nigeria. An individual entrepreneurial orientation and practices are required from the women entrepreneurs and their employees. Individual Entrepreneurial Orientation influences survivability of WBV through the recognition, harnessing of innovativeness, proactiveness and aggressiveness. This includes applying creativity and developing innovation, which is a significant business development exercise.