Exploring Employees’ Adoption of Sustainable Development Practices in Online Distance Learning Higher Education Institutions: Theory of Planned Behavior

Abstract

This study examines the implementation of sustainable development practices among employees in online distance-learning higher education institutions. It investigates the underlying principles of the Theory of Planned Behavior (TPB) and its application in comprehending the factors that impact sustainable behavior. The study assesses the direct and indirect correlations among variables of leadership styles, attitudes, subjective norms, perceived behavioral control, organizational commitment, intention, and the adoption of sustainable practices. The research sample comprises 392 individuals who participated by completing a survey questionnaire. Employing a causal-effect relationship design, the study employs Structural Equation Modeling (SEM) as the analytical technique. The results indicate that individual aspects, specifically attitudes and perceived behavioral control, significantly influence the intention to embrace sustainable practices. Additionally, the study emphasizes the influential role of organizational commitment and leadership styles in fostering sustainable behavior. It underscores the significance of cultivating a supportive social environment that reinforces sustainable norms and behaviors. The provision of resources, support, and infrastructure emerges as a crucial factor in facilitating the adoption of sustainable practices. The study's implications underscore the importance of targeted interventions to cultivate positive attitudes, foster organizational commitment, and enhance perceived behavioral control. Future research opportunities may encompass longitudinal studies, comparative analyses, and cross-cultural examinations to achieve a comprehensive understanding of sustainable behavior adoption. In summary, this study advances current knowledge by shedding light on the determinants of sustainable practice adoption among employees in online distance learning institutions and offering practical recommendations for promoting sustainability in higher education contexts.