The Impact of Green Entrepreneurship Orientation on Sustainable Performance: The Mediating Effect of Knowledge Management

Abstract

Green entrepreneurial orientation, knowledge management, and sustainable performance were explored in Jordanian five-star hotels in this study. The current study investigated the mediating influence of knowledge management on the link between Green entrepreneurial orientation and sustainable performance. A quantitative approach was adopted. Through a self-administered questionnaire, 108 questionnaires were collected from five-star employees in managerial positions. The gathered data was analyzed using structural equation modeling to assess the link between our research variables. According to the findings of structural equation modeling, Green entrepreneurial orientation has a beneficial impact on knowledge management and sustainable performance. Furthermore, the knowledge management has a favorable effect on the sustainable performance. The outcome also revealed that knowledge management partially mediates between Green entrepreneurial orientation and sustainable performance, suggesting that the favorable effects of Green entrepreneurial orientation on sustainable performance may be amplified by knowledge management’s mediating action. The findings have implications on the Jordanian’s tourism and hospitality industry.