Green Purchasing Trends: Insights from The Malaysian Community

Abstract

The adoption of green consumption practices among individuals represents a promising avenue for mitigating the adverse environmental impacts of consumption. In this context, our study places particular emphasis on fostering environmental consciousness, which is captured through key variables including environmental attitudes, self-efficacy, and perceived severity. This research assumes considerable significance as it endeavors to stimulate the uptake of eco-friendly products within daily consumption patterns, thereby promoting sustainability at the community level. Central to our methodology is a quantitative approach aimed at comprehensively assessing the factors influencing community intentions toward green purchases. A total of 354 communities participated in this research endeavor, facilitated by a convenience sampling method. By systematically investigating these factors, our study not only enriches the theoretical underpinnings of the subject matter but also provides practical insights conducive to societal progress. The findings of our study underscore the positive relationship between individual-centric factors—namely self-efficacy, environmental attitudes, and perceived severity—and the shaping of green purchase behavior. By elucidating these relationships, our research contributes meaningfully to the ongoing dialogue surrounding environmental awareness and conservation efforts. Ultimately, our findings hold potential for bolstering initiatives aimed at sustainable resource management and ecological preservation.