Adaptation and Validation of Tourist Destination Perception Scale in China

Abstract

Gaining a comprehensive understanding of tourists' perceptions is imperative for the improved management of cities as tourist destinations. This study aims to assess the validity and reliability of tourist destination perception scale developed by Reitsamer & Brunner-Sperdin (2017) for the adaption of the Chinese version. For this purpose, this study was conducted using a total sample 116 tourists including 62 females and 54 males. The collected data were analyzed with descriptive analysis. For the reasons of testing the validity and reliability of the scale, content validity, construct validity as well as Cronbach 's Alpha value were used. According to the result, it was found that the Chinese adaption of tourist destination perception scale is quite valid and reliable.