The Impact of Digital Transformation on Sustainable Development in SME’S (The Case of Jordan)

Abstract

This study aims to identify the impact of digital transformation on sustainable development within small and medium enterprises in Jordan. The study explores the dimensions of economic, social, and environmental sustainability and examines how digital transformation initiatives impact these aspects. Data analysis includes descriptive statistics, correlation analysis, and regression analysis to test the study hypotheses. The usable study sample was 100 employees working in institutions. The study found that there was a correlation between the variables, and among the results, the study found that the regression results demonstrated a statistically significant relationship between digital transformation and economic development, and emphasized a positive and effective impact of digital transformation on the principles of sustainability represented by economic, social and environmental performance. The study recommended that SMEs prioritize investments in digital transformation initiatives to benefit from the positive impact they can have on economic, social, and environmental development outcomes.